
About The Human Bean
The Human Bean is a U.S.-based drive-thru coffee franchise founded in 1998 in Medford, Oregon. Known for its friendly service, high-quality beverages, and customizable coffee options, The Human Bean has rapidly expanded to over 250 locations across 10+ states, offering franchisees a proven business model in the fast-growing drive-thru coffee segment.
With its focus on speed, convenience, and personalized drinks, The Human Bean appeals to busy professionals, commuters, and coffee enthusiasts looking for high-quality coffee on the go.
Why The Human Bean Stands Out

- Drive-Thru Only Concept – Streamlined operations reduce real estate costs and maximize throughput.
- Customizable Coffee Options – Over 20,000 possible drink combinations including espresso, lattes, and blended beverages.
- Community-Centric Model – Franchisees often engage with local communities through charity events and sponsorships.
- Franchisee Support – Comprehensive training, marketing, and operational support ensure business success.
The Human Bean Franchise Opportunity
Investing in The Human Bean allows entrepreneurs to enter the thriving drive-thru coffee market with a recognized and scalable brand.
Key Franchise Details:
- Franchise Fee: Approx. $35,000 – $50,000
- Total Investment: $350,000 – $600,000 depending on location and store format
- Royalty Fee: Typically 5% of gross sales
- Marketing Contribution: Around 2% of gross sales
Franchisees receive assistance with site selection, store setup, barista training, and ongoing operational support, helping to ensure a smooth launch and sustainable growth.
Why Investors Choose The Human Bean
- Proven Drive-Thru Model – Optimized for speed and efficiency with high-volume potential.
- Strong Customer Loyalty – Personalized service and high-quality beverages build repeat business.
- Scalable Multi-Unit Potential – Compact store formats allow multi-location expansion.
- Community & Brand Engagement – Participation in local events fosters brand loyalty and community goodwill.
Conclusion
The Human Bean is a leading drive-thru coffee franchise combining fast service, premium beverages, and a strong brand presence. For investors seeking a profitable and scalable coffee franchise, The Human Bean offers a compelling opportunity in the growing U.S. coffee market.
CoffeeFranchiseMaster.com supports franchise-minded entrepreneurs with investment insights, operational guidance, and market analysis, helping them successfully establish and grow a Human Bean franchise.
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