About Tully’s Coffee

Founded in 1992 in Seattle, Washington, Tully’s Coffee established itself as a strong competitor to Starbucks by focusing on slow-roasted coffee beans, a cozy atmosphere, and high-quality espresso drinks. Known for its distinctive roasting process and rich coffee flavor, Tully’s built a loyal customer base across the U.S. and internationally.

Although Tully’s corporate operations faced challenges in the U.S., the brand continues internationally under licensing and franchising models in countries like Japan and South Korea, where it remains a beloved coffeehouse chain.

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Why Tully’s Coffee Stands Out

• Seattle Coffee Heritage – Founded in America’s coffee capital, known for specialty coffee culture.
• Signature Slow Roasting Process – Produces bold, smooth flavors with distinctive character.
• Warm, Inviting Ambiance – Stores are designed as cozy cafés ideal for both work and relaxation.
• International Popularity – Strong presence in Asia, particularly Japan, where Tully’s thrives as a premium coffee brand.

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Tully’s Coffee Franchise Opportunity

For entrepreneurs, Tully’s Coffee offers the chance to leverage a well-established international brand with deep recognition in Asia and strong consumer loyalty. While opportunities are limited in the U.S., international franchising and licensing remain viable investment paths.

Key Franchise Details (International):

• Franchise Fee: Approx. $25,000 – $40,000
• Total Investment: Ranges from $250,000 – $500,000 depending on country and store size
• Royalty Fee: Typically 4% – 6% of gross sales
• Marketing Contribution: Around 2% of gross sales

Franchisees benefit from store design support, coffee roasting expertise, barista training, and operational systems that have been refined over decades.

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Why Investors Choose Tully’s Coffee

• Strong Brand Recognition in Asia – Especially successful in Japan with hundreds of locations.
• Premium Specialty Coffee Offering – Focus on quality, authenticity, and customer experience.
• Flexible Store Formats – Café, kiosk, and mall-based locations allow scalable investments.
• Comprehensive Support – Franchise partners receive training and operational assistance.

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Conclusion

Tully’s Coffee remains a Seattle-born coffee brand with enduring international appeal, particularly in Asia. With its focus on premium roasting, warm cafés, and strong customer loyalty, it continues to be a reliable investment for franchisees abroad.

At CoffeeFranchiseMaster.com, we help investors explore opportunities like Tully’s Coffee, offering guidance on franchise selection, investment planning, and growth strategies in the competitive coffee market.